How to Rerun Podcast Episodes Without Losing Listeners

Eric Montgomery pointing upward with surprised expression next to bold text that reads "Old Episodes, New Strategy" – podcast thumbnail about how to rerun podcast episodes

Rerunning old podcast episodes isn’t lazy—it’s smart. In this episode, I break down why replaying your greatest hits can actually help grow your show, re-engage your audience, and give you a well-deserved breather—especially during busy seasons like summer.

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I cover when it makes sense to start republishing old episodes, how to pick which ones to rerun, and best practices for keeping things fresh with updated intros or edits.

Whether you’re managing family time or just need to keep content flowing, this strategy helps you stay consistent and serve both new and loyal listeners.

🧠 What You’ll Learn:

Why reruns are a valid growth and retention strategy
When it’s the right time to rerun old podcast episodes old content (hint: not at episode 10)
How to use analytics to choose your most replay-worthy episodes
Easy ways to freshen up older content with new intros or edits
Why summer and holiday seasons are prime for reruns

🔥 Pro Tips:

Don’t just rerun podcast verbatim – record a quick intro letting listeners know why you’re replaying it
Look at your top 10 most downloaded episodes and pick one to rerun that still holds up
Add updated commentary if the topic has evolved
Avoid re-airing unless you’ve built up a solid back catalog (75+ eps is ideal)

👋 Final Thoughts:

Rerunning episodes is a way to double down on what’s working. You’re not repeating yourself—you’re reinforcing value. And with so many listeners tuning in months or years after your launch, a replay could be brand new to someone today.

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