In this show, Eric welcomes Jeff Umbro, the founder of Podglomerate, to discuss Jeff’s inspiring journey from an aspiring writer to the helm of a successful podcast agency. The conversation touches on Jeff’s New Hampshire upbringing, his unexpected foray into entrepreneurship, and the serendipitous events that led to the creation of Podglomerate.
Podglomerate Discussion Topics
Throughout the episode, Jeff shares his deep passion for podcasting, elaborating on how his business model has evolved and providing insights into various strategies for podcast production and promotion. Jeff’s experience with creating original content.
- An overview of Podglomerate’s comprehensive services, including production, marketing, and monetization.
- His collaborative approach when working with clients.
- The importance of setting realistic goals in podcasting.
- A comparison of paid versus organic marketing strategies.
- Practical advice on podcast marketing tailored to different objectives.
- Reflections on the challenges and rewards of running a media company.
Highlighted Timestamps:
- 00:00 – Introduction and casual setup.
- 00:37 – Jeff’s background and early career.
- 04:01 – His journey into podcasting.
- 07:12 – The founding of Podglomerate.
- 11:12 – Evolution of the business model.
- 14:18 – Insights on clientele and marketing.
- 18:46 – Podcast Perspectives: a new venture.
- 19:12 – Reflections on past podcasting experiences.
- 20:10 – The evolution of the podcasting industry.
- 23:24 – Original content vs. client shows.
- 28:40 – Marketing strategies for podcasts.
- 32:49 – The importance of setting realistic goals.
- 38:15 – Final thoughts and how to connect.
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Connect with Jeff Umbro:
About CLIPPED:
CLIPPED is a Podcast Haven Original, crafted and produced by the team at The Podcast Haven.
As our flagship show, CLIPPED embodies our mission to empower podcasters and content creators with the tools, strategies, and insights needed to excel in the dynamic world of digital content.
At The Podcast Haven, we turn ideas into impactful podcasts, assisting creators in growing and monetizing their shows.
Through CLIPPED, we share our passion for podcasting, offering in-depth explorations into the art and science of producing compelling audio content.
Each episode is packed with practical tips on production and storytelling, along with innovative strategies for growth and monetization.
Connect with The Podcast Haven: