Content creation can feel overwhelming, especially when you’re balancing family life and running a business.
But it doesn’t have to be. In this episode, Eric shares his proven strategy for repurposing podcast content, turning a single episode into multiple formats to maximize reach while saving time.
He details how he transforms his podcasts into blog posts, YouTube videos, and social media clips, showcasing why repurposing podcast content is an essential strategy for creators in today’s content-driven world.
The Repurposing Process
Starting with a podcast, Eric walks through his workflow, from recording both audio and video versions to leveraging AI tools like Descript and Riverside FM for transcription and clip generation.
By tapping into these tools, he not only extends the life of his content but also meets his audience where they are—whether they prefer reading, watching, or listening. This streamlined process enables creators to amplify their message without constantly reinventing the wheel.