Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad – Part 2

In this engaging part 2 episode, Eric continues the conversation with Mike Wiston from MowPod to discuss the vital role of community and relationships in the podcasting world. Eric opens up about his own journey, admitting that he’s only recently recognized the importance of building relationships and networking. He reflects on how he’s often put off these crucial elements due to a lack of confidence or being introverted.

However, he’s come to see that meeting people is indeed the “spice of life,” whether it leads to friendships or business opportunities.

The Importance of Networking

Eric shares how attending conferences has opened up new avenues for him, allowing him to meet people and form connections without the pressure of a transactional mindset. He references his early work on “The Art of Charm,” a podcast that teaches networking and communication.

This experience reinforced the value of genuine relationship-building.

The Role of Conversations

Mike jumps in, emphasizing the importance of having more conversations, and how his network contributed to the success of MowPod.

He offers to connect Eric with potential guests, highlighting that the podcasting world is small and full of supportive individuals. Eric agrees, noting that most people in the podcasting community are incredibly helpful and friendly.

Authenticity and Growth

Mike shares his thoughts on podcasting, stressing the significance of understanding your goals. He advises podcasters not to focus solely on download numbers but to aim for organic growth and genuine engagement.

He also touches on the pitfalls of overloading podcasts with ads, suggesting that host-read ads and direct sponsorships are more effective.

Balancing Video and Audio Content

The conversation shifts to the debate over video versus audio content. Both Eric and Mike express their views, with Mike asserting that podcasting is primarily an audio medium.

However, they acknowledge the benefits of using video for discoverability and broader audience reach.

Family and Entrepreneurship

As the episode winds down, Eric and Mike delve into the challenges of balancing family life with entrepreneurial pursuits. Mike shares his personal approach, prioritizing his children and ensuring he is present in their lives.

He underscores the importance of organization and talking to people when feeling overwhelmed.

Key Takeaways

  1. Networking is crucial: Building relationships can lead to unexpected opportunities.
  2. Authenticity matters: Focus on genuine engagement rather than just numbers.
  3. Balance is key: Prioritize family and stay organized to manage both personal and professional life.
  4. Community support: The podcasting world is full of helpful individuals willing to support each other.

Eric wraps up the episode by thanking Mike for his insights and encouraging listeners to reach out to Mike and MowPod for further support on their podcasting journey.

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