Ok, you’ve finish recording your first podcast episode. What’s your next step? Of course, you want to get your podcast on iTunes, so it can be heard by millions of people. After all podcasts are made to be heard right? The good news is you’ve completed the hard part. The hard work is in creating, recording and editing your podcast. Getting on iTunes is a piece of cake.
The first thing you need to understand is that iTunes doesn’t host podcasts. You will never upload your podcast episode to iTunes because that’s just not how it works. The largest misconception regarding iTunes, is that they host podcasts. iTunes is a podcast directory and before your podcast episode can be on iTunes or any podcast directory, you will need to upload it to a podcast host.
For the sake of this article we’re going to be highlighting Libsyn. Libsyn is my favorite host and in my opinion the easiest to use. Libsyn, www.libsyn.com, has the largest podcast network in the world and provides distribution services for Podcasters. So the first step after you’ve wrapped up your podcast, is to create and account with Libsyn.
With plans starting at five dollars a month, they have options for all Podcasters from Beginners to Established Producers. The cost depends on the amount of data you plan to upload every month. A 30-minute mp3 is around 45MB, an hour long mp3 is around 90MB. As you create episodes you’ll know the file size of your show and how often you plan to release them, this will help you determine how much space you will need to sign up for. Libsyn has distribution in place for iTunes, Stitcher, Spotify, iHeartradio, Soundcloud and more. When you sign up a website will automatically be created for your show as well.
In order to get your show distributed, you’ll need an RSS feed. Libsyn will provide you with an RSS feed upon signing up. RSS feeds are a specific type of feed on the Internet that allow the users to access updates to content in a standardized, computer-readable format, but that’s not important right now. What’s important is you need an RSS feed to link to send to iTunes and other podcast directories to get your show up on the internet. Libsyn will create an RSS feed for you that will look something like this: https://paychecksandbalances.libsyn.com/rss or https://YOURSHOWNAMEHERE.libsyn.com/rss.
You’ll need to fill out a couple of things within the Libsyn settings tab to get your show ready for release. These include: Show Title, Show Description and Category. Your show title and description will appear wherever your podcast is distributed. You’ll also need to upload your cover art. Your cover art will have to be a minimum of 1500 x 1500 and a maximum of 3000 x 3000 pixels and should convey the style and mission of your podcast episodes.
Set up your up your itunes account and connect your RSS Feed at the iTunes Connect Portal for Podcasters https://itunesconnect.apple.com/login?module=PodcastsConnect. Remember the RSS feed link we talked about in a previous paragraph. You’ll copy paste that link into the designated box in the iTunes Connect Portal. When the approval process is complete, green lights will pop up and you’ll know your show was successfully submitted to itunes. Now you play the waiting game.
Dear Podcast Provider,
Your podcast, located at https://dametheory.libsyn.com/rss, has been approved. You should expect to see it on the iTunes Store within the next few hours. When it’s available, you will be able to access it with the URL below.
You can find your podcast using iTunes Store search in the next two days.
There is also an Apple Support Community called Producing Podcasts, where you can find information and assistance from fellow podcast owners.
The iTunes Store team
It’s a fairly easy process to get your podcast published on iTunes, but it is a process that is made easier when you work with a quality podcast host, such as Libsyn. So get going, produce your show and in short amount of time it can be available on iTunes.