How To Promote Your Podcast with Apple Podcasts New Marketing Tools
In this article, I’m diving into Apple Podcasts Marketing Tools, including some exciting new updates, like their partnership with Linkfire, a redesigned home for Apple Podcasts Promote, and tips on getting featured on the platform.
These tools are a game-changer for boosting your content with custom Apple assets and links.
Growing your show on Apple Podcasts remains one of the most important factors in determining the long-term success of your podcast.
My Apple Podcasts Marketing Discovery
When I first discovered Apple Podcasts’ promotional tools, I was blown away by how underutilized they seemed in the podcasting community.
At the time, I was active in several podcasting groups on Facebook, Reddit, and other online communities, and I rarely saw anyone talking about them.
Since then, I’ve had the opportunity to explore these tools extensively and use them for my own podcast.
Now, with a deeper understanding of how they work, I can confidently say they’re a must-have for any podcaster looking to grow their audience on Apple Podcasts.
If you’re serious about reaching more listeners, these tools should be part of your strategy.
Read on, and I’ll break down everything you need to know about them.
New Apple Podcasts Marketing Tools Overview
The Linkfire Partnership
Apple Podcasts’ collaboration with Linkfire is a major boost for podcasters looking to enhance their promotional strategies.
Linkfire, a leading marketing platform widely recognized in the music industry, brings its advanced promotional tools to the podcasting world through this integration.
With this partnership, podcasters gain access to powerful tools like smart links and customizable landing pages, designed to make promotion seamless across various platforms.
These smart links direct listeners to tailored landing pages, allowing them to choose their preferred app based on regional availability.
This ensures a smooth and user-friendly experience, no matter where listeners are tuning in from.
Beyond convenience, Linkfire provides real-time analytics, offering podcasters insights that go far beyond standard download reports.
Podcasters can now dive deep into metrics, understanding what drives listens, plays, and follows on Apple Podcasts.
For those leveraging Apple Podcasts Subscriptions, the integration allows them to add an affiliate token to their links.
This token tracks subscription performance and even enables podcasters to earn commissions from their subscribers.
Some standout features of this collaboration include:
- Advanced Analytics: Podcasters can gain valuable insights into listener behavior, such as what drives plays, follows, and downloads.
- Global Reach: Links are automatically optimized to show the correct app for the user’s location, ensuring a seamless experience for international listeners.
- Subscription Tracking: For those using Apple Podcasts Subscriptions, affiliate tokens can track subscription growth while also enabling commission earnings.
This integration simplifies podcast promotion while equipping podcasters with actionable data to refine their marketing strategies.
To learn more about Linkfire and start using its tools, visit Linkfire’s website.
Apple Podcasts Promote: A New Home
Apple Podcasts Marketing Tools now have a centralized home.
This platform provides podcasters with customizable social media assets, Apple-branded players, links, and QR codes to enhance audience engagement.
The tools are designed to be user-friendly, allowing podcasters to create eye-catching social posts, embed players into websites or newsletters, and generate QR codes that link directly to their shows or episodes.
This consolidation aims to streamline the promotional process, making it more efficient for podcasters to access and utilize these resources
This streamlined hub offers:
- Customizable Social Media Posts: Generate graphics in various sizes for Instagram, Facebook, YouTube, and more.
- Embedded Media Players: Add responsive players to your blog, website, or newsletter.
- Apple Podcasts QR Codes: Direct listeners to your podcast instantly by scanning the code.
The user-friendly design ensures that podcasters, whether tech-savvy or not, can efficiently create polished promotional assets.
Apple’s Social Media Post Generator
Many podcasters rely on Canva or Photoshop for creating social graphics, but Apple Podcasts now offers a built-in Social Media Post Generator.
This tool allows you to quickly create graphics using your show’s artwork.
How to Use It:
- Visit Apples Marketing Hub
- Enter your podcast’s name.
- Choose a design and size (vertical, square, or widescreen).
- Customize headlines and background colors.
This tool is ideal for creating buzz on Instagram, Facebook, and LinkedIn, especially with vertical designs for IG stories where you can include clickable links.
Apple Podcasts Embedded Media Players
While embedded players aren’t new, Apple’s version comes with features tailored for growth:
- Analytics Boost: Plays through this player contribute directly to your Apple Podcasts metrics.
- Responsive Design: Automatically adjusts for mobile and desktop layouts.
- Light and Dark Themes: Choose the aesthetic that matches your brand.
Copy and paste the embed code into blog posts, email newsletters, or any other digital content to make it easier for your audience to engage with your podcast.
Apple Podcasts QR Codes
QR codes are making a comeback, and Apple Podcasts is making it easy to use them creatively.
The QR Code For Our Podcast, CLIPPED. Give It a Listen To Get Support With Your Content Goals
Generate a custom QR code for your show and share it at events, in person, or online.
These codes are perfect for flyers, stickers, and even merch, giving listeners instant access to your podcast with a simple scan.
How to Get Featured on Apple Podcasts
Being featured on Apple Podcasts can significantly boost a show’s visibility and attract a broader audience.
It’s always a good idea to submit your podcast for feature placement. However, results aren’t guaranteed and the competition is strong.
To increase the chances of being featured, podcasters should focus on producing high-quality, engaging content that resonates with listeners.
It’s essential to maintain consistent release schedules, invest in professional artwork, and craft compelling episode descriptions.
To improve your chances:
- Produce High-Quality Content: Ensure your audio and storytelling are top-notch.
- Engage with Themes: Create content that aligns with seasonal or editorial themes.
- Use Apple Subscriptions: Leverage exclusivity to draw attention from Apple’s editorial team.
- Submit a Feature Request: Highlight why your show deserves to be featured using this form.
Experiment With Podcast Marketing Tools
Marketing isn’t one-size-fits-all, and it’s essential to experiment with various tools. But, by leveraging the Linkfire partnership, the Apple Podcasts Promote hub, and features like QR codes and embedded players, you can simplify your promotional efforts and maximize your impact.
These resources make it easier than ever to share your show, analyze listener behavior, and grow your audience on one of the most influential podcast platforms available.
Whether you’re fine-tuning your marketing strategy or diving into Apple Podcasts’ features for the first time, there’s no better time to explore these tools and see what they can do for your podcast.
Try them out, and feel free to share your experiences or tips!