Why do you want to start a podcast? It’s extremely important to figure out your “Why”? Wanting to make money or become famous from your podcast isn’t a good reason to start a podcast. In fact there’s a very small percentage of podcasters whose listenership is big enough to monetize and an even smaller amount of podcasters that make a living solely from sitting behind a microphone. Routinely producing a podcast takes A LOT of work. If you think this is going to be a walk in the park you should stop now. If you’re not clear on why you’re starting a show and not passionate about it, your interest in podcasting is likely to fade because of the amount of work it takes to put out a show week-to-week, month to month.
A strong reason to start a podcast:
To provide value to your audience by educating them, making them laugh or inspiring them. Once you have their attention and they like and trust you. You can begin to build a business around your following and start offering your products and services to your audience.
There will be hundreds, if not thousands of other shows in the same category that you’re thinking of launching in. Don’t let this discourage you. You’re a unique being and there’s something that your can bring to the table that’s uniquely your own. Your story hasn’t been told yet and there are going to be people who resonate with your message because of the way you tell it. Your uniqueness will come across in your branding, products and services and people want to support you because of you being your authentic self.
Picking Your Niche
Get focused, the last thing any of us want is to hear you babbling on the microphone and urinating in our ears, talking about something that you don’t really have any authority in. Audiences want to hear from experts in their field who have real knowledge and experience to convey, that can add value/answer questions. They’re searching for information about a specific thing. If you have an interest in Filmmaking, but you don’t have a profile in that field, it’s going to be hard to compete with people who do.
Keep it focused, but make it unique. There’s thousands of personal finance shows out there, if you’re planning on producing a financial show, how do you stand out? Well for starters, you tie in your expertise with your hobby or passion. For instance, if you’re a finance expert but have a love of sports, you could create a show about the business side of the sports world. You could discuss athlete’s salaries, sponsorships and brand deals. You now have a focused show about the business of sports. You need to find a common thread that will appeal to a consistent demographic but in a way that’s not boring.
Explore, get creative and have fun. Also, don’t be surprised if after a month or two in you really find your niche and shift show topics a little bit. It takes a while to really dial in the specifics of what you want to talk about.
Currently the categories listed in Apple Podcasts are:
- True Crime
- Society & Culture
- Health & Fitness
- Kids & Families
- Religion & Spirituality
- TV & Film
Make sure the underlying focus of your show falls into one of these main categories. These categories are extremely important for discoverability within Podcast Directories such as Apple, Spotify, Stitcher etc… Your show has the risk of being removed if it’s listed in a category that’s irrelevant to its content. Some niches are much more competitive than others. I’ve seen some people mislabel their show category on purpose, in hopes that it’ll pick up steam in a less competitive category that might be SIMILAR to their actual category. They do this hoping it’ll get ranked or land on the Apple Podcasts home page. Don’t do this!
Hopefully this post can serve as a guide on why to start a podcast and why combining your expertise and interests, will help you hone in on your unique show category.