Colin Gray, founder of The Podcast Host, shares his journey in the podcast industry and the evolution of podcasting in the UK and Europe.
Colin emphasizes the importance of written content alongside audio material for podcast growth and talks about the impact of Google updates on website traffic. He highlights the need for genuine, helpful, and human-created content to stand out in search engine rankings.
Reflecting on his early experiences with affiliate marketing and the slow growth of his blog, he underscores the importance of putting in the work and being prepared for the long haul.
Discussing SEO and keyword research in blog posts, Colin mentions using tools like SEMrush and Ahrefs to monitor traffic and keyword trends. However, he values listening to the audience and using their questions and problems as content ideas more than popular keywords.
Building an email list is another key aspect of content creation, and Colin shares his experience of starting an email list later in his business journey.
Colin Gray talks about developing Alitu, a podcast editing and hosting tool, and future plans for expanding the Creator Toolbox brand. He also discusses the role of sponsored content and the shift towards building a business around a blog or podcast rather than relying solely on sponsorships.
Episode Takeaways:
- Written content alongside audio material is crucial for podcast growth, aiding search engine rankings and providing a more comprehensive experience for listeners.
- Google updates have impacted website traffic, but focusing on creating genuine, helpful, and human-created content can help mitigate the effects.
- Success in podcasting requires putting in the work, being patient, and being prepared for the long haul.
- SEO and keyword research are important for blog posts to improve rankings and attract organic traffic.
- Listening to the audience and addressing their questions and problems can lead to valuable content ideas.
- Building an email list is crucial for audience engagement and staying connected with listeners.
- Alitu is a podcast editing and hosting tool that simplifies the creation process for podcasters.
Listen To Past Episodes:
- Grow Your Podcast Audience with Spotify Comments
- Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad – Part 1
- Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad – Part 2
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