Boost Your Podcast SEO: 5 Actionable Tips – EP 54

This episode is sponsored by Additionally, it was also recorded using Riverside. For 20% off any individual membership plan, use promo code CLIPPED at checkout.

Welcome back to Clipped, the podcast that brings you podcast production tips, industry insights, valuable resources, and education to help make every podcaster’s life easier. In this episode, we delve into the world of podcast SEO (Search Engine Optimization). SEO is a term that’s thrown around a lot in the podcasting world, and it can be a little confusing.

Accordingly, we’re here to break down that mystery for you. We’ll uncover five actionable tips and techniques that you can apply today to boost your podcast SEO and enhance its discoverability.

Therefore, earning your more downloads!

5 Tips to Boost Your Podcast SEO

  1. Turn Your Podcast into Blog Posts: This technique involves transcribing your podcast, highlighting the main talking points, and turning that into a standalone article. In short, this improves accessibility for your audience, but also gives Google more text to crawl, improving your chances of showing up in search results.

  2. The Art of Titling: Your episode titles are more important than you might think. They’re the first thing potential listeners see, and it’s your first chance to hook them with something compelling. Including relevant keywords in your episode title can boost your podcast SEO.

  3. Keyword Research: Use keyword research tools like Google Trends and Ahrefs to understand what your audience is searching for. This can help you craft podcast topics that are relevant and interesting to your listeners.

  4. Write Detailed Show Notes: Show notes are a summarized version of what was talked about in the episode. Writing a minimum of 300 words gives search engines more text to crawl and rank.

  5. Leverage YouTube: YouTube is the world’s second largest search engine. Thus, uploading your podcast to YouTube, even if it’s just the audio with a static image, can significantly increase your visibility.

Key Takeaways

  • SEO is about enhancing the visibility of your content on the internet.

  • Transcribing your podcast into a blog post gives Google more text to crawl.

  • The title of your podcast episode plays a crucial role in attracting listeners.

  • Keyword research can help you understand what your audience is interested in.

  • Detailed show notes can improve your SEO and provide a reference for listeners.

  • Uploading your podcast to YouTube can significantly increase your visibility.

Remember, the key to successful SEO is patience. So, it might take months or even years to see significant results. But, if you’re in the podcast game for the long run, these tips will help you increase your online visibility day after day.

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