How To Improve Your Podcast SEO
Welcome to our comprehensive guide on how to improve your podcast SEO. In the ever-evolving world of podcasting, SEO (Search Engine Optimization) is a term that’s thrown around a lot. It can be a little confusing, but we’re here to demystify it for you.
In this guide, we’ll uncover five actionable tips and techniques that you can apply today to boost your podcast SEO and enhance its discoverability.
Are you listening type? We did an episode on this very topic.
- Boost Your Podcast SEO: 5 Actionable Tips on Apple Podcasts
- Boost Your Podcasts SEO: 5 Actionable Tips on Spotify
Understanding SEO
Firstly, let’s understand what SEO is. SEO, or Search Engine Optimization, is all about enhancing the visibility of your content on the internet, making it easier for your target audience to find.
It’s a science, but there’s also a little bit of an art to it.
1. Turning Your Podcast into Blog Posts
One of the most effective ways to improve your podcast’s SEO is by turning your podcast episodes into blog posts. This strategy is like killing two birds with one stone, although it does take a little bit of work.
You’ll need to get your podcast transcribed and then go through the transcription to highlight the episode’s main talking points. These talking points can then be turned into a standalone article.
Reformatting the transcription into a readable format not only improves accessibility for people who are hard of hearing or prefer to read, but it also gives Google more text to crawl, improving your chance of showing up in search results.
The more written content you have on your website, the better chance you’ll have of Google pulling that in.
2. The Art of Titling
Titling your episodes is more important than you might think. It’s the first thing that potential listeners see, and it’s your first chance to hook them with something compelling. Include relevant keywords in your episode title to improve your podcast SEO.
This makes it easier for listeners to discover your podcast on the web when they’re searching for certain topics or keywords. The same is also true for listeners searching episode topics they want to listen to, inside podcast listening apps.
3. Keyword Research
To find the right keywords for your titles and content, use keyword research tools. Google Trends is a free tool that shows how often a particular search term is entered relative to the total search volume.
Another tool, Ahrefs, although paid, provides in-depth information about who is already writing about these keywords, what content is ranking for these keywords, and what competitors are doing.
The Podcast Haven’s Ahrefs Dashboard
4. Show Notes
Show notes are a summarized version of what was talked about in the episode. For show notes to rank on Google, you need to write a minimum of 300 words.
This gives search engines more data to crawl and to rank, but it also is beneficial for listeners who might refer back to things that you talked about in the episode.
5. Utilizing YouTube
Lastly, don’t forget about YouTube, the world’s second largest search engine owned by Google. Uploading your podcast to YouTube can significantly improve your podcast’s SEO.
Even if you don’t have a video podcast, you can still upload the audio with a static image. In the YouTube description, paste those show notes, put links, and use relevant keywords in the tags.
We’ve got a tons of great podcast videos on our YouTube
Podcast SEO Final Thoughts
Improving your podcast’s SEO is a long-term strategy that requires patience. It’s not something that will yield immediate results, but over time, it can significantly increase your online visibility and audience reach.
By implementing these tips and techniques, you can start to see a positive impact on your podcast’s discoverability.
Remember, the key to success in podcasting, like many things, is consistency and persistence. Keep pushing, keep getting better, and keep optimizing your content.
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