Navigating the world of podcasting can be challenging, especially when it comes to getting your show noticed. One powerful way to boost visibility and attract new listeners is by landing on the Apple Podcasts charts. But what exactly are these charts, and how can they impact your podcast?
We break it down below, or you can listen to an episode we did on this topic.
What Are the Apple Podcasts Charts?
The Apple Podcasts charts rank the top shows across various categories on the Apple platform. These charts are updated regularly and are accessible both on mobile devices and desktops.
To find the charts, simply navigate to the “Top Charts” section in Apple Podcasts on mobile or desktop.
How to Get on the Apple Podcasts Charts
One of the key factors in climbing the Apple Podcasts charts is the rate at which your show gains new followers.
Rapid growth in your follower count signals to Apple that your podcast is resonating with listeners, increasing your chances of charting.
However, it’s important to note that Apple hasn’t released all the specifics on how their charts work, and an internal team also reviews the rankings. But, here are a few more details taken from Apple itself.
What Happens After Charting?
Achieving a spot on the Apple Podcast charts can lead to increased visibility, more downloads, and higher engagement.
However, the impact varies—some shows may experience significant growth, while others might see more modest results.
The chart placement can serve as valuable social proof, making your podcast more appealing to potential sponsors and new listeners.
That’s Us Baby!
Personal Experience with Charting
In my own experience, my show saw a substantial spike in downloads when it ranked on the charts, along with a significant increase in followers and overall engagement. While the initial surge in downloads may taper off, the boost in followers can help maintain a higher baseline of downloads for future episodes.
Long-Term Benefits of Charting
Even after falling off the charts, the followers gained during the peak period can continue to support your show’s growth and engagement. This long-term impact is one of the reasons why charting is so valuable in the podcasting space.
Expanding Your Strategy Beyond Podcasting
To further enhance your podcast’s discoverability, consider expanding your content strategy into SEO and writing. Creating written content related to your podcast episodes can drive more traffic to your website and help your podcast reach a broader audience.
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Key Takeaways
How to Access Apple Podcasts Charts
- You can find the Apple Podcasts charts on both mobile and desktop by navigating to the “Top Charts” section and selecting your preferred category.
What Happens After Charting?
- Charting can lead to increased visibility, more downloads, and higher engagement. However, the results vary depending on the podcast.
Personal Experience with Charting
- My show experienced a significant spike in downloads and a boost in followers when it charted, which led to sustained growth.
A huge increase in downloads from a mowpod campaign
Sustainability of Growth
- The initial spike in downloads from charting may taper off, but the increase in followers can help maintain a higher baseline for future episodes.
Importance of Social Proof
- Charting serves as valuable social proof, enhancing your podcast’s appeal to potential sponsors and new listeners.
Long-Term Benefits
- The followers gained during your charting peak can continue to support your show’s growth and engagement long after you’ve left the charts.
Strategy Beyond Podcasting
- Expanding into SEO and writing content related to your podcast episodes can help drive more traffic to your website and increase podcast discoverability.
Listen To Past Episodes:
- The Podcast Host’s Colin Gray on SEO, Affiliate Marketing, Audience Growth and Digital Products
- Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad – Part 2
- Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad – Part 1
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