How to Use Show Notes to Grow Your Podcast
The truth is, many podcasters don’t take the time to craft well written Show Notes. If you’re in this camp, you’re missing out on huge opportunities for increased discoverability, and boosted SEO. In addition, you’re also missing out on building a stronger connection with your audience. Show Notes give listeners a home base to find more in-depth information about all of your episodes.
But how do you write them?
While there are various ways to physically write show notes, The Podcast Haven has developed a great template that will help get you more traffic. Download this free show notes template and use it for your podcast.
Follow these steps to write excellent Show Notes
1. Provide a brief summary of the episode and include bullet points
2. Pull memorable quotes from the episode
3. Include a call to action at the end
Provide a brief summary of the episode and include bullet points
It’s all about the keywords baby
Keywords are key. When drafting the summary and bullet points, it is important to include keywords that will help with search engine optimization (SEO). This means including terms that are related to the episode topic as well as to the guest, if applicable. Doing so will help the episode rank higher in search engine results when potential listeners are searching for topics related to the episode. Also, it is important to include a call to action at the end of the show notes. This could be a request for listeners to rate and review the episode, subscribe to/follow the podcast, or join your email list. Doing so will help build a relationship with the audience and will provide the podcaster with an opportunity to share more of their content with their listeners.
Pull memorable quotes from the episode
Grab your free show notes template – Podcast-Haven-Show-Note-Template
Create a call to action
Creating a call to action is a crucial element of creating successful Show Notes. A call to action is a statement that encourages the listener to take a specific action, and can be used to strengthen the relationship between the podcast host and the audience. A call to action should be included at the end of the Show Notes and should be tailored to the specific episode.
A call to action might be something like “Sign up for our email list to receive weekly podcasting tips and resources”. It is also important to link to things like websites, books, online courses, and social media accounts for you and your guest. This will give listeners more places to go to learn more about the topic, you, and/or your guest.
Another great call to action for podcasters is the trusty, “Please rate, review, and subscribe to our podcast”. Who doesn’t love to check things out with good ratings and reviews? Ratings and reviews build credibility for your podcast.
Wrapping it all up
You’ve gotta take the time to write effective Show Notes. It’ll make all the difference in reaching a larger audience and growing your podcast. So, get those Show Notes cracking so you can be well on your way to achieving your desired success with your podcast!
Oh, and hit me up, I’d love to hear how you apply this Show Notes Strategy. Leave me a comment on how it’s going for you, or drop any questions you want me to answer!