What Are Backlinks, Why Are They Important and How To Get Them

In this episode of Clipped, Eric takes you on a journey into the world of backlinks.

Building on last week’s insightful conversation with SEO expert Brandon Leibowitz, he breaks down what they are and why they’re essential for boosting your content’s online visibility.

Key Episode Insights:

What Is a Backlink?

A simple explanation of how backlinks work as endorsements for your site.

Why Are They Important?

Insights into how they improve search engine rankings and drive traffic.

How To Get More Backlinks

Practical tips like being a guest on podcasts, creating shareable content, and reaching out for link exchanges.

What You’ll Learn:

Eric dives into the basics, explaining how backlinks act as endorsements for your site, helping search engines like Google recognize your content as trustworthy and valuable.

He also discusses why high-quality backlinks—especially from big brands—hold more weight than those from smaller sites, and how they can significantly impact your site’s ranking and traffic.

You’ll also learn actionable tips for securing backlinks, including guest podcast appearances, creating shareable content, and initiating link exchanges.

Plus, Eric highlights the importance of repurposing your content into audio, video, and written formats to create an ecosystem that appeals to a wide range of audiences.

This episode is packed with practical advice to strengthen your SEO strategy and grow your online presence.