How To Use SEO In Your Content To Rank Higher on YouTube and Google ft. Brandon Leibowitz

In this episode of CLIPPED, Eric sits down with SEO expert Brandon Leibowitz, the founder of SEO Optimizers.

Since 2007, Brandon has been honing his SEO craft, guiding brands to boost their rankings on Google, expand their reach on YouTube, and leverage the power of keywords for visibility.

Together, Eric and Brandon dig into the evolution of SEO, the role of AI in content strategy, and smart ways to increase your website’s authority and ranking.

Eric guides listeners through Brandon’s actionable tips, covering the essentials of keyword research, using alt text for image optimization, and the impact of smart file naming on search rankings.

Brandon emphasizes the importance of structuring digital content to support long-term SEO benefits and shares his seasoned insights on optimizing your content to drive results.

Brandon Leibowitz’s Takeways

What is SEO?

SEO, or Search Engine Optimization, is about ranking websites on search engines like Google to attract free traffic instead of relying on paid ads.

Leibowitz explains how SEO tactics extend beyond Google to platforms like Amazon, Yelp, and YouTube.

How Brandon Got Started With SEO

Brandon shares his journey, which started in 2007, fresh out of college. Initially unfamiliar with SEO, he quickly saw its potential and grew SEO Optimizers alongside a full-time job before making it his full-time focus.

The Value of Keyword Research

Keywords are the terms people type into search engines to find answers.

He breaks down the value of long-tail keywords (phrases with multiple words), which help target users with higher intent to buy or engage.

Free tools like Google Keyword Planner assist in pinpointing these valuable keywords to tailor your content.

The Importance of File Names and Alt Text

One often-overlooked SEO strategy involves optimizing your multimedia files. Brandon advises using descriptive, keyword-rich file names for images, videos, and audio files to boost your ranking potential.

For images, adding relevant alt text (alternative text) improves accessibility and visibility on search engines.

SEO Tips For YouTube

Since YouTube is tightly integrated with Google’s ecosystem, Brandon recommends optimizing YouTube videos through strategic keyword placement in titles, descriptions, tags, and file names.

Embedding these videos on your website can enhance views and is often more effective than simply linking.

Adapting to AI in SEO

AI tools like ChatGPT have revolutionized content creation and changed search behavior, but Brandon cautions that Google values content accuracy.

He stresses using AI responsibly to ensure information is reliable, which aligns with Google’s helpful content guidelines.

Understanding Google’s E-E-A-T Guidelines

Brandon explains Google’s E-E-A-T guidelines, which stand for Experience, Expertise, Authority, and Trust. These elements are critical for ranking, especially in areas like health or finance, where credibility matters.

Backlinks and authoritative content help build a site’s trustworthiness.

Social Media and Search Behavior Shifts

While younger audiences increasingly search on Instagram or TikTok, Google remains essential for SEO-focused businesses. He advises targeting the platforms where your audience is most active, adjusting your strategy as needed.

A Free SEO Gift To Take Advantage Of

For listeners of this podcast, Brandon Leibowitz is providing a free website analysis for SEO insights.

Visit SEO Optimizers – Free SEO Gift to access this limited-time offer and start optimizing your site today.