Capsho: AI Copywriting For Podcasters | Never Write Show Notes Again
Are you sick and tired of writing podcast show notes? I sure was, until I discovered Capsho. Capsho is an AI writing tool designed specifically for podcasters. Capsho’s AI will take an episode from your podcast and auto-generate an episode title, an episode description, show notes, social media captions, email marketing copy, quotes, transcription, a blog post, a LinkedIn article, and a YouTube description.
Yup, it’s that easy to generate marketing copy for an episode. Thank God too! It’s a lot of work to produce all of those assets, and if you’re serious about growing your podcast, you’re going to need all of them.
* While I review products and services independently, I am a Capsho affiliate and may earn a commission if you choose to sign up for their service through any of my links in this post. This doesn’t cost you anything extra, and the money I generate allows me to keep cranking out content around things I want to share. *
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Do Diligence When Using AI Copywriting
Before I dive into Capsho’s features, I want to mention that whatever you do, do not copy-paste the writing that Capsho generates. It will make your show notes sound funky, and may ruin your website’s Google ranking. This is because Google knows the difference between AI-generated copy and human-written copy.
AI writing tools are meant to be used as a guide. They’re great for getting ideas flowing and generating topics and outlines. But, you’ve got to make edits, re-write things, fact-check, and ultimately put things in your own voice and style. By making these adjustments, you’re ensuring that your writing sounds original and fits your branding. In addition, you’ll be able to sleep at night knowing that Google isn’t going to penalize your website for posting AI-only copy. This isn’t a knock on Capsho. This goes for all AI copywriting software. When used correctly, these tools can help you reach more listeners and save you hours.
Ready to become a marketing machine? Keep reading.
How Does It Work?
Upload an Mp3 or Wav. file of an episode. Capsho will now get to work processing your episode. A few minutes later you’re going to get a pop-up and be presented with several ideas, or angles, that Capsho can take when generating your copy.
Sure, most episodes are around a certain topic, but there’s always a unique view that can be taken around the topic. You get to choose the angle you want Capsho to take when generating the writing for your episode.
This feature didn’t exist when I first started using Capsho. Personally, I love it. It gets my creative juices flowing and helps me decide how I want to frame my episode. It also gives Capsho a better chance of featuring the episode correctly. When I first started using Capsho, I was disappointed because it kept framing my episodes in a way that I didn’t want to portray. Needless to say they’ve fixed that. I love how they’re open to feedback and always trying to improve their product.
This whole process only takes 10 minutes. When Capsho is done processing your episode, an editable word document will pop-up inside of a word processor.
It’s now time to get to work and clean up all the content Capsho just generated for you.
Capsho’s Features
Episode Title
Episode titles are important and can be difficult to nail down. It’s important to include keywords in your title that you covered in the episode. This will give you a better chance of being discovered through Google or Apple Podcasts when people type in the search terms that you included in your episode.
Capsho’s AI is aware of this (I think). It’s going to generate some pretty good, keyword-rich, episode titles that sound strong, and impactful.
Take this ball and run with it.
Show Notes
These are detailed show notes that summarize your episode. They’re designed to hook your audience and get them to take action.
The show notes are written within a template that Capsho created. This template is similar to what a lot of podcasters use. Keep your show notes in this template, or tweak the template and make it your own.
Personally, I take the show notes Capsho gives me and paste them into a Google doc in a template I created. This template has all my links and unique calls to action. But, you can always edit the show notes and rework them right inside Capsho.
Capsho’s show notes are SEO-friendly, and made to be searchable within Google.
Social Media Captions
Capsho generates captions that you can use to hook listeners across your social media accounts. These teasers are great to reel in new listeners and funnel them into your ecosystem. They’re also just great for generating more engagement and brand awareness on the socials.
Promotional Emails
I like Capsho’s short and sweet email copy. For me, it’s challenging to write catchy and informative emails to promote my episodes. I don’t want to sound too desperate, but of course, I want people on my list to click on the latest episode I dropped. Capsho takes a lot of the guesswork out of figuring out what to write.
Oh, speaking of email marketing. If you want to get weekly podcast production tips and resources in your inbox, you can sign up for my newsletter here.
A Blog Post
The next piece of content you’re going to get is a blog post. I’ve said it before and I’ll say it again. I’m a huge fan of long-form written content and adding a long-form written component to your podcast.
One of the main reasons my website started to pick up steam in the last half of 2022 was because of this blog. My organic traffic grew 3-4x from July 2022 – December 2022(ish).
Google loves indexing written content. The more long-form written content you have on your website, the more Google is going to trust you and start ranking your posts and pages for some of the keywords in your content.
When people are searching the web for keywords that you’ve included in your written content, your posts will start to appear. This is one strategy for driving traffic to your website and/or your podcast.
Here’s a tip: Take the blog post that Capsho generates, and the transcript that Capsho generates and combine them, make some tweaks and create an original post for each episode. By using the blog post and the transcript as your outline, you’ll be able to quickly come up with some engaging content.
A LinkedIn Article
Yup, you’re also going to receive a LinkedIn article. This is similar to the blog post but is a little more academic in nature. It’s going to be written in a way that positions you as an expert in your field, with concise talking points.
Transcription
Seems like every podcast related service is generating transcripts these days. Capsho is no different. You’re going to get a timestamped transcription of your episode.
Being that it’s generated by AI, it’s not 100% accurate. I’d say it’s around 80-85% accurate, which is on par with most other AI transcripts I’ve used. It seems like the accuracy of the transcript depends on the difficulty and obscurity of the topic. I think its accuracy also depends on how clearly you speak. I tend to slur my words and use slang, which can sometimes be difficult for Capsho to pick up.
Quotes
I’m a sucker for good quotes. Turn these into tweets or graphics for social media. Quotes always seem to perform well and generate good engagement.
YouTube Description
Lastly, you’re going to get copy for YouTube. This is great if you have a video component as part of your overall podcast strategy. If you don’t also record videos for your podcast, what the hell are you waiting for?
I’ve been trying to up my YouTube game.
To be honest, I usually just paste the full show notes in my video descriptions.
Pricing
Capsho is broken down into three plans: Starter, Growth, and Pro. You can check out what’s included in each plan, below:
Starter Plan – $29
- Episode Titles
- Descriptions
- Show Notes
- Transcript
Growth Plan – $59
- Episode Titles
- Descriptions
- Show Notes
- Transcript
- Social Media Captions
- Promotional Emails
Pro Plan – $90
- Episode Titles
- Descriptions
- Show Notes
- Transcript
- Social Media Captions
- LinkedIn Article
- Promotional Emails
- Blog Post
- Quotes Curated From The Episode
- YouTube Description
- Monthly Live Podcast Growth Masterclass
Unpacking It All
There’s a lot to like about Capsho. In the short while that I’ve been using it, some updates were made that improved the user interface and the content it generates.
As stated before, you’re going to have to make tweaks, edits and put the writing in your own voice. But, that’s the case with any AI copywriting tool.
Once you get the hang of Capsho and start using it as the tool it’s meant to be, you’re going to be able to quickly multiply the marketing assets you get from a single episode. This is important, because if you really want to crush your marketing goals and grow your show, you’re going to need to trickle all this content across your ecosystem. When used correctly, Capsho can turn you into a marketing machine.
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