The Top 5 Reasons LinkedIn Can Skyrocket the Organic Discoverability of Your Content

July 3, 2024

In this week’s show, Eric shares five compelling reasons why LinkedIn should be a key part of your content strategy. By listening, you’ll learn how to leverage LinkedIn to boost your organic reach, network with professionals, and grow your brand.

LinkedIn Is Great For Discoverability

Well, for starters, it’s organic discoverability is exceptional, making it one of the best platforms to get your content seen without the limitations of the restrictive algorithms on the “other platforms”.

So, whether you’re a podcaster, YouTuber, or blogger, these tips will help you take advantage of LinkedIn’s unique features to become a better content creator.

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Top 5 Reasons to Be on LinkedIn

  1. Organic Reach: The algorithm favors meaningful engagement, allowing your content to reach more people quickly without the need for paid ads. This organic visibility is a cost-effective way to grow your audience.

  • Low Barrier to Entry: Writing content for LinkedIn is straightforward and doesn’t require fancy graphics or video editing skills. You can easily share your thoughts and expertise through written posts.

  • Establish Authority: Consistently posting valuable content helps you build a reputation as an expert in your field. The platforms professional audience is likely to resonate with your insights, boosting your credibility.

  • Networking Opportunities: LinkedIn is ideal for building professional connections. Engage with other professionals in your industry, participate in discussions, and potentially invite new contacts to your podcast or collaborations.

  • Sales and Prospecting: LinkedIn is a powerful platform for sales and lead generation. Share case studies, post offers, and reach out directly to potential clients in a professional context, increasing the chances of converting connections into customers.

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Until next time, keep listening, keep engaging, and keep creating.

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